Aitken’s
Having enjoyed over 150 years guiding customers to finding the ideal wine for any occasion, Aitken’s is a nationally recognised wine merchant based in Dundee, Scotland.
We worked with Patrick and his team to plan a tour that highlights what makes Aitken’s different from other wine shops, and head and shoulders over any supermarket! Virtual Tour Hotspots and in-tour choreography show off their wine refill station, tasting events, and allow customers to browse wine by country.
As well as producing a virtual tour for Google Street View, we captured their team in their best light with some professional portrait and lifestyle photography.
Learn more about Aitken’s on their website, aitkenwines.com.
Tour Highlights
A company with a warm welcome
Another warm welcome, with a virtual tour hotspot
Hotspots for Aitken’s wine refill station and tasting events
Virtual tour hotspot open for wine tasting events
Demonstrating Aitken’s refillable wine station in-tour
Customers can click to explore wine by country
Transforming an event space…
…into Aitken’s wine tasting space
Cheers to audience participation!
A little hidden step within the tour 🐣
Aitken’s Virtual Tour
“Fantastic service from start to finish working with Vega 360 to create a totally bespoke tour of our store. Helping us to work out which aspects of the business to highlight, creating a great environment for the photoshoot and even including a special Easter egg for our customers to spot in the tour, every step of the process was personalised for us and completely taken care of. We couldn’t recommend Vega 360 highly enough.”
Patrick Rohde Owner, Aitken’s
Portrait & Lifestyle Photography
As well as capturing their virtual tour, we also organised a photo shoot on the same day to snap the team in a series of portrait and lifestyle shots for use in their tour and across their website and social media.
Here are some of our favourites!
Specialist Dundee wine shop
Aitken’s has been part of Dundee’s story since 1874 – over 150 years! What began as a humble wine merchant founded by James Aitken has grown into a thriving independent business with a loyal customer base across Scotland and the UK.
While the world of wine has evolved dramatically, the team’s enduring commitment to quality, personal service, and expert advice has remained firmly uncorked.
Today, this beloved Dundee wine shop is more than just a retail destination, it is a hub for wine lovers and hospitality venues alike. Whether you’re planning a quiet evening or a grand celebration, Aitken’s carefully curated selection of wines, beers, and spirits ensures there’s something to suit every occasion. With WSET-trained staff, a bespoke tasting events area, and strong relationships with producers across the globe, the team shares their knowledge in a way that’s approachable, passionate, and rooted in tradition.
Beyond the shelves, Aitken’s continues to innovate while celebrating its heritage, inviting international winemakers to their wine tasting events, making wine both accessible and exciting. Locally sourced food pairings, refillable wine bottles, and a welcoming wine bar at The Wine Press all reflect their dedication to community and experience.
After all, it’s not just about the wine, it’s about making time to enjoy it.
Pop over to their website and meet the team!