Crieff Hydro Spa Hotel

Take a swim around Google’s first ever virtual tour in a pool at Crieff Hydro’s stunning 150 year old Victorian Bath, featuring a sauna, steam room, and experience floating around in the pool under a magnificent fresco.

Visit the Crieff Hydro website.

Take the tour

Project overview

Crieff Hydro wanted to elevate the online presence of their Victorian Baths by offering prospective guests more than static images and slideshow galleries. With a wide range of facilities, from pool to pool-side treatments, they aimed to:

• Boost confidence and bookings for leisure and spa guests
• Reassure prospective guests about accessibility and amenities
• Show off the stunning design of their pool, spa, and relaxation spaces
• Do something no other hotel had ever done before – a virtual tour in-water

Our approach

To capture 360 imagery from inside the pool, we deployed our most stable tripod, positioning the camera at water level to give an immersive experience where visitors could feel they were there, getting their toes wet.

Each step (or stroke) down the pool required patience, setting up at each position, carefully getting out of the pool and waiting for the ripples in the water to stop, before clicking the shutter button.

Results

• First in the world:
  This tour became the first-ever Google Maps Virtual Tour to be captured in water
• Increased engagement:
  Visitors spent more time on the page, with click-through rates rising for the spa landing page following the tour launch
• Better booking confidence:
  Guests reported greater confidence in what to expect before arriving