Virtual Tour Hotspots
Enhance your tour with interactive pop-up elements and points of interest.
What are virtual tour hotspots?
Hotspots are interactive elements embedded within a bespoke 360 Virtual Tour or Matterport 3D Tour that allow viewers to access extra layers of information or functionality.
These clickable icons transform a virtual tour from a simple walkthrough into an engaging, multimedia experience. You’re no longer just showing a space, you’re telling a story, guiding your audience, and offering them opportunities to act.
Appearing as icons on products, displays, or signage, we fully customise your hotspots to match your brand and business needs. Whether you want to highlight key features, explain services, or encourage purchases, virtual tour hotspots improve engagement.
At Vega 360, we’ve also used virtual tour hotspots creatively to produce some out of this world multi-layered tours.
Talk to us and find out how we could take your virtual tour to another level!
How do hotspots in a tour work?
Hotspots are added to your tour during the production stage.
Once the panoramic photographs are edited, uploaded and mapped out for your tour, we place interactive points within the interface. Each hotspot is positioned precisely, and can include a wide range of content.
Here are just a few examples of what virtual tour hotspots can do:
- Branding
Add your logo and messages to welcome customers to your tour. - Navigation
Support visitors by letting them jump between rooms or floors via an on-screen menu. - Information Pop-Ups
Share product specs, service descriptions, opening hours, or team bios with quick-click info boxes. - ‘Buy Now’ Features
Link directly to e-commerce pages where users can purchase your featured products. - ‘Sign Up’ Features
Allow customers to register for events or sign up to a newsletter within your tour! - Document Downloads
Provide brochures, menus, or event schedules directly from within the tour.
All of this can be built directly into your bespoke virtual tour or Matterport 3D Tour hosted on your website, offering an intuitive experience that keeps visitors engaged and informed without ever leaving.
Portfolio
Hotspots in action
Visit some of our customer’s tours that include hotspots.
FAQs
Click into this tour-enhancing feature
See the answers to the questions people have asked when planning hotspots for their tour.
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Virtual tour hotspots elevate your tour from a passive walkthrough to an interactive, branded experience. For businesses, this means higher engagement, deeper customer understanding, and a more effective path to conversion.
Here is how hotspots can benefit your business.
📈 Increase Customer Engagement
Interactive elements capture attention and keep users exploring for longer. The more time someone spends on your tour, the more likely they are to take action, whether it’s booking a room, signing up to an event, or clicking ‘Buy Now’.
🤝 Build Trust and Transparency
Hotspots let you explain more about your business, or a product or service in detail. Showcase your hygiene procedures in a clinic, your locally sourced ingredients in a café, or your sustainability efforts in a retail store.
🛒 Drive Sales
Turn your virtual showroom or shop floor into a 24/7 sales assistant. Add virtual tour hotspots to your featured products with further information and guide customers to your online store. It’s a seamless journey from exploration to transaction!
🧭 Improve Navigation
Hotspots help users navigate their way through larger spaces more easily, like multi-floor hotels, museums, or educational campuses. Menus and directional links make the experience simple and stress-free.
🌐 Boost Local SEO
Virtual tours embedded with interactive hotspots tend to reduce bounce rates and increase the amount of time people spend on your page and website. These are two factors that positively influence search engine rankings.
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Any business that has a physical space can benefit from a hotspot-enhanced virtual tour.
Here are just a few examples!
- Retail: Highlight featured collections, new arrivals, or sale items with ‘buy now’ links.
- Hospitality: Add menu previews, room descriptions, or booking links for restaurants and hotels.
- Education: Explain facilities, link to course pages, or introduce faculty members.
- Tourist Attractions: Provide historical facts, ticket pricing, or points of interest along a visitor route.
- Healthcare: Walk patients through clinics, explain procedures, or highlight specialist services.
- Charities & Community Spaces: Showcase impact stories, guide people through the space, or link to donation pages.
At Vega 360, we don’t just add virtual tour hotspots for the sake of it. We use them creatively to build immersive, multi-layered experiences that inform, entertain, and inspire.
With a combination of strong visuals, thoughtful interaction design, and strategic messaging, we help our clients create tours that truly reflect their brand and connect with their audience.
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Not all Matterport tours have virtual tour hotspots, but some of our favourites ones that do are below!
We also have our own growing portfolio of Google Maps Virtual Tours and Matterport 3D Tours hosting interactive hotspots and pop-ups.